Original counter-culture icon, Bob Dylan, did the unthinkable during Super Bowl XLVIII by appearing in a Chrysler car commercial.

Possibly worse than when he plugged in at the Newport Folk Festival in 1965, his promotion of the all-American consumer car brand has everyone yelling “sell-out,” especially those live-tweeting the sports event and it’s commercials.

Here’s just a taste of what the internet has to say about Dylan’s second big betrayal.

Some are in shock:

While others cry “sell-out.”

References to the past abound:


But could anyone even understand what he was saying?

Some are heartbroken.

While others make reference to other folk icons.

Including….wait a minute.

Watch Inside Bob Dylan’s Jesus Years, a look at the influence of Christianity on the iconic folk singer’s music and persona.

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