HBO’s True Detective has already reached the finale of its first season and so far, with an average of 11 million viewers a week, its success seems as if it were predetermined.

The show was dropped into an incredibly competitive market, as Forbes notes, battling awards season with the Golden Globes, Grammys and Oscars, not to mention the Winter Olympics and shows like AMC’s The Walking Dead, all of which have a large cult following.

So the question remains, how did a brand new show gain so much popularity overnight? Even with Matthew McConaughey and Woody Harrelson it seems lie no matter how good a show True Detective might be, it would still have been drowned out by everything else on television at the moment. But the even better question is, as The Soup pointed out on Wednesday with its parody of TD with host Joel McHale and Jim Rash play the leads, can anyone even understand what Harrelson and McConaughey are saying?

This leads us to the most important query. Between the highly competitive market and not even being able to understand what’s going on in the show, how has True Detective gained such a following. Is it the exclusivity of HBO? Maybe it’s the cinematography, or maybe it’s just that we like watching McConaughey and Harrelson onscreen together while attempting to decipher their lines.

Either way, the shows success seems to be on its way to the Breaking Bad level of fame. And a porn parody cannot possibly be far behind.

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