DoubleVerify Sued For Libel And Malware Use Uncovered in Major Lawsuit
by Tom Paul Jones A suit filed by FilmOn Networks alleges unethical and fraudulent actions by the ad verification company, as well as the operation of a virus reported to…
World Cup 2014: The 7 most bizarre marketing stunts
by Christophe Silvey Some of the weirdest ways that companies are using soccer to cash in from Jesus balloons to condoms
FilmOn offers video advertisers double money back guarantee
by Tom Paul Jones Amid Upfronts, Alki David's pioneering streaming TV network offers a double your money back guarantee on video ads
Mad Men: Don Draper gets put on a leash, Twitter dubious
by Gabi Chepurny The AMC series makes everyone wonder who's really in charge with Sunday's episode
Goodyear’s gotta new blimp that will blow your mind, but it has no name
by Christophe SilveyThis grandchild of the Hindenberg needs a contest to figure out what to call it. Meanwhile we've got the ultimate blimp movie on VOD
Liam Neeson’s Northern Ireland ad campaign: Is the action star really any good for tourism?
by Rosie Howard-Williams The aging star of Taken and Non Stop promotes his home country , somehow avoids shooting anyone.
Advertising, mobile devices dominate London’s Hackfest
by Dominic Preston TV Mix checks out what teams of inventors are working on at HackFest, a 2-day London hackathon devoted to the future of TV