In another context, “sex box” might be a term used more euphemistically than literally, but WE tv seems determined to turn it into, of all things, a cultural touchstone.

The U.S. television network ordered an adaptation Tuesday of Sex Box, a UK reality show where struggling couples go in a soundproof room, engage in intercourse, and then discuss their problems with a panel of relationship experts.

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Deadline.com reported that WE president Marc Juris is gung ho about the program. “Sex Box is an intriguing and original concept from a top production partner, “Juris said. “We’re very excited about its potential, which has already been clearly demonstrated overseas.”

Although the original show was a considerable hit in the UK, critics questioned whether the idea of engaging in sex in a closed room truly qualifies as a liberating experience, even if the participants speak about their experiences immediately afterwards. That said, the notion of actually discussing sex frankly with couples seems more honest and sincere than the kinds of night-vision hookups documented on other reality shows, which are typically at best accompanied by “confessional” footage.

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The program marks one of Juris’ first big orders for the network since taking control of WE in October 2013. It remains to be seen how well the show fares on American shores, but one imagines that if it doesn’t cause an immediate change in the national discourse about sex, the producers might opt to make a few changes – such as, say, making the box see-through, or at least getting rid of the soundproofing.

Get advice about your own relationships from sex expert and Bravo TV star Emily Morse via Sex With Emily, on FilmOn:

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