U2 frontman Bono took the opportunity at his Cannes Lions appearance to take a shot at Apple for being too quiet about the money they’ve raised for his nonprofit, (Red) Foundation.
Before Steve Jobs died, he agreed to be part of the fundraising for (Red) but didn’t like the parenthesis in the logo. This is why on all of Apple’s (Red) products, the logo will be somewhere discreet, if there at all.
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While Apple has raised $75 million towards AIDS research, Bono still isn’t happy because the technology company has been so quiet about their fundraising.
“One of the reasons it’s such a credit to have Jony Ive on the stage is because Apple is so fucking annoyingly quiet about the fact they’ve raised $75 million. Nobody knows!” he said, with Apple design guru Jony Ive on stage.
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Bono went on to ask Ive, “Where’s the (Red) branding? Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.”
Ive seemed pretty unconcerned with Bono’s statements, and made not that Apple began with one (Red) product in 2006, and now has more than half a dozen.
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“It’s been really, really special for us,” he said.
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