Drug dealers in New Mexico are apparently as upset about the end of Breaking Bad as everyone else. In an homage to the show, they’re using the Bryan Cranston character Walter White’s signature blue meth as a way to “advertise” and “brand” their product.

Federal officials say that they’ve observed a rise in blue-colored methamphetamine in certain parts of New Mexico, where the hit AMC show took place, which dealers are using as a way to target potential new users.

Kevin Abar, a Homeland Security Investigator in the state, says that the blue color is added when the drug reaches dealers in Mexico, who cut the meth with chemicals to get that particular look. This is a departure from the methodology of fictional chemistry teacher turned meth dealer Walter White, whose meth was blue in a sign of its purity. Abar says that as a result, in real life “It’s a bad meth that’s created a lot of individuals getting sick from utilizing it.”

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“We’re concerned that individuals may find it sexy and want to try it and utilize the drug and it’s very addictive,” Abar told KOB4-TV News.

Here’s KOB4‘s report:

Breaking Bad, which ran for five seasons and ended in 2013, recently won a SAG award for best ensemble cast in a TV drama, and a Golden Globe for best TV drama.

And here’s one scene of Walter White and fellow scientist and meth cooker Gale making drugs and… coffee:

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