subway, catching fire, hunger games, fiery footlong

Subway is heating your ass up from the inside, thanks to a few friendly squirts of sriracha. In honor of the upcoming release of The Hunger Games: Catching Fire, the global sandwich chain has released a hot and spicy Fiery Footlong Collection. It features two all-new sandwiches spiced up with sriracha, the Sriracha Chicken Melt and the Sriracha Steak Melt. Sriracha, the red rooster chili sauce originally named after a coastal town in Thailand, has reached cult status in recent years after hipsters stumbled upon it and made it their own. But thanks to Subway, now everyone can have a taste of the action.

“Go Bold,” the Fiery Footlong campaign urges. Channel your inner Katniss Everdeen — you know, the chick Jennifer Lawrence plays, who risked her life to save her sister, hunted food with a bow and arrow, slept in skyscraper trees, and escaped flying fireballs on the first day — and have a sandwich with a creamy, toned down rendition of the Thai condiment. For those who wouldn’t make it nine minutes into real-life Hunger Games, the menu also includes Subway classics (yawn) like the Buffalo Chicken Sandwich and Turkey Jalapeno Melt.

The hot new additions to the menu are already a hit, according to every bachelor on his lunch break ever. The Fiery Footlong Collection will be available until the end of 2013, so that the few people who don’t know what the hell sriracha is can come out from under their rock and finally experience it for the first time. Subway is making this spicy Thai sauce accessible to the masses — or, the people who don’t buy overpriced graphic tees and The Sriracha Cookbook at Urban Outfitters. We already owe a lot to this build-a-sandwich restaurant chain. Without it, men would starve and some women might never know what six inches really looks like. Now, with the Fiery Footlong Collection, Subway is revoking hipster sovereignty over sriracha sauce.
And the Thai-American people rejoiced.

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