Protip for journalists: when you’re talking to an actor as well-known for his liberal use of f-bombs as his incredible versatility, it’s probably not a good idea to tick him off.

A reporter for the Los Angeles television station KTLA was forced to apologize to Samuel L. Jackson Monday after he confused him with Laurence Fishburne.

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Speaking to Jackson in a live television interview for his upcoming film Robocop, Sam Rubin asked if he got a lot of feedback about his Super Bowl commercial. The only problem was that it wasn’t Jackson who has a Super Bowl commercial – it was Fishburne, who reprised his Matrix character Morpheus in a Kia car commercial.

“What Super Bowl commercial?” Jackson asked in earnest, before wagging his finger (via satellite) at Rubin, adding, “you’re as crazy as the people on Twitter.”

“We all may be black and famous, but we don’t look alike,” Jackson continued as Rubin struggled to maintain his composure. “You’re the entertainment reporter and you don’t know the difference between me and Laurence Fishburne? There must be a very short line for your job.”

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Despite Rubin’s attempts to steer the interview back on track, Jackson hilariously cut him down to size. “I’m the other guy – ‘What’s in your wallet?’,” he said, referring to his own commercial series for Capital One credit cards. “There’s more than one black guy doing a commercial. “He’s the car black guy.”

Morgan Freeman is the other credit card black guy,” he said. “You only hear his voice, though, so you probably won’t confuse him with Laurence Fishburne.”

Jackson refused to let Rubin’s mistake go, further cataloguing the black actors who currently appear in television commercials. “There’s a heavier weight black guy putting money down on the seats in a baseball stadium, but he’s also the black guy that turns off the house, the water and the lights when his kid tells him his house is cool. I’m not that guy either.”

“I’ve actually never done a McDonald’s or Kentucky Fried Chicken commercial,” Jackson added. “And I’m the only black guy in Robocop that’s not a criminal, other than Michael K. Williams.”

Robocop opens nationwide on Wednesday, February 12. There’s no information yet on when Rubin’s position on KTLA will become available.

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