Original counter-culture icon, Bob Dylan, did the unthinkable during Super Bowl XLVIII by appearing in a Chrysler car commercial.
Possibly worse than when he plugged in at the Newport Folk Festival in 1965, his promotion of the all-American consumer car brand has everyone yelling “sell-out,” especially those live-tweeting the sports event and it’s commercials.
Here’s just a taste of what the internet has to say about Dylan’s second big betrayal.
Some are in shock:
Bob Dylan just did a car commercial. wut.
— Tyler Grohowski (@tylergrohowski) February 3, 2014
BOB DYLAN CAR COMMERCIAL. Yup, I’ve seen it all — Lalo Alcaraz (@laloalcaraz) February 3, 2014
While others cry “sell-out.”
Sarah McLachlan and Bob Dylan sold out and did Super Bowl commercials. I can’t wait for Pope Francis to start shilling Colgate. — Peter Velez (@pedrovalor) February 3, 2014
Oh this is awesome. Bob Dylan finally sold out! #SuperBowl — Moshe Kasher (@moshekasher) February 3, 2014
“Sell out”? As if Bob Dylan is even with it enough to realize he was in a car commercial. — Eli Braden (@EliBraden) February 3, 2014
References to the past abound:
I’m Bob Dylan and I’m here to tell you there’s nothing tangled up in blue about buying foreign cars — Urple Pingo (@UrplePingo) February 3, 2014
Didn’t think this day could get more bizarrely tragic, but then Bob Dylan showed up on my TV to sell me Chrysler. Forget “plugging in”. Oof. — Danielsilver11 (@Danielsilver11) February 3, 2014
But could anyone even understand what he was saying?
The only problem with cars made by Bob Dylan is they make this faint mumbling sound a lot. — Sammy Rhodes (@sammyrhodes) February 3, 2014
Some are heartbroken.
Bob Dylan just broke my heart. — Atul Gawande (@Atul_Gawande) February 3, 2014
While others make reference to other folk icons.
That Bob Dylan ad would have killed Pete Seeger if he wasn’t dead already.
— Jim Corrigan (@JimCorrigan_) February 3, 2014
Including….wait a minute.
Bob Dylan is rolling in his grave. Uh…wait a second…? #superbowlcommercials
— Zander Scot (@ZanderScot) February 3, 2014
Watch Inside Bob Dylan’s Jesus Years, a look at the influence of Christianity on the iconic folk singer’s music and persona.
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